Posts filed under Uncategorized

May 18, 2009

One Size Fits Most

Or does it? Has anyone else noticed the tendency of big international brands to get their ads made in one market, and distributed to all?
Next time you see an ad for a razor, shaving cream, soap, or pretty much any toiletry, notice how you rarely see a person talking. You either see a person, and [...]

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February 8, 2009

Woolworths the Fresh, Affordable, Easily Located Food People

This blog calls for a little audience participation. Grab a pen if you have one handy, or just think the answers to yourself within 5 seconds.
Don’t answer on opinion. Answer on marketing and common perceptions.
Ready?
Answer each of these questions with a brand who hold this thought in the market.
1. A safe car
2. Really fast food
3. [...]

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