What is the purpose of your website? In business, we all tend to think our websites are for attracting customers, facilitating sales, as a large portion of our marketing strategies, and for collecting consumer data…
A successful website isn’t just a sales tool - it should be a service.
There are various statistics floating around the web [...]
It seems every small business has sent out some form of direct mail; a flyer, or a newsletter, or has had a landing page on Google. How often have you seen these items, had a glance and thought “well that looks good, I’ll store that in my mind” and never recall it again?
Chances are these [...]
If your product is pretty much exactly the same as your competitors, its up to luck as to which one a consumer chooses off the shelf right? Wrong.
It’s up to you to make your product different. If it’s not… then change it in some way that will make it stand out, or be more beneficial [...]
We all know the best publicity your business can possibly get, is a recommendation - word of mouth. What we forget though, is that a genuine recommendation from your employee, may count a lot more than one from a customer.
Pretend you are a fly on the wall, and you are hearing this about your business.
“My brother [...]
The first thing to know when in business, is who you are competitors are. This concept may seem rather obvious, but I recently did some consulting with a recruitment service. Without saying too much about her business structure, the idea was it was a low cost alternative to big-name recruiters, saving money by providing ads [...]
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