I was out at dinner with a group of friends recently, when a mate turned to me and said “what is with the Sprite campaign?”. For anyone who hasn’t seen it around the place over the last 12 months or so, the Coca-Cola product has taken over numerous city billboards and bus stops, marketing their [...]
» Read the rest of this entry ...The first thing to know when in business, is who you are competitors are. This concept may seem rather obvious, but I recently did some consulting with a recruitment service. Without saying too much about her business structure, the idea was it was a low cost alternative to big-name recruiters, saving money by providing ads [...]
» Read the rest of this entry ...Welcome to the very first blog of the Caboose Cut Loose. In coming weeks, assuming motivation remains strong, you will find various thoughts about marketing and advertising, along with various other random thoughts.
Whilst onboard the Caboose Cut Loose, we’d appreciate you’d turn down your mobile phones, open your minds, and refrain from yelling abuse and [...]