Caboose Cut Loose

We all know the best publicity your business can possibly get, is a recommendation - word of mouth. What we forget though, is that a genuine recommendation from your employee, may count a lot more than one from a customer.

Pretend you are a fly on the wall, and you are hearing this about your business.

“My brother has a friend who works for (you) and apparently…”

Apparently what? Think of your employees. Picture them outside of work at a BBQ. What are they saying about your business? Are you an ice-cream shop and your employees are talking about roaches in your ice-cream cones? Or are they telling people that its low fat, organic, and even though they spend 30 hours a week around it, they still can’t get enough?

Are they saying your product is cheap and nasty and won’t last? Or are you a Mazda dealership with a staff carpark full of Toyotas?

You need to make sure your employees believe in your product.

-Keep them motivated, involve them in decisions, give them a sense of ownership, responsibility and pride.

-Never let them walk out the door unhappy with you, or your business.

-If you sell a product thats not too expensive - give them one, or give them a discount.

-If you are a restaurant, feed them - let them taste the product they are selling.

-Take every staff member “behind the scenes” into everyone else’s job.

-Show the teenage manning the front of your ice-cream store, how you make ice-cream.

-Show your employees what you are doing differently to your competitors.

-Always be seen to work at LEAST 10% harder than your employees or you won’t have credibility.

 

“My brothers friend works for Rogers Butcher and says that their meat is SO much fresher than Charlie’s”

Post a comment

Name: (required)

Email Address: (will not be published) (required)

URL:

Comments: